Southern Mail, part of Paragon Print, partnered with Tomorrow’s Guides to support the launch of a new Review Toolkit for carehome.co.uk.
The project involved the production, personalisation, packing and distribution of 7,500 bespoke packs to care homes across the UK. Combining personalised print, custom branded packaging, variable data and fulfilment, the entire project was delivered within a six-week timeframe.
The Brief
As part of the carehome.co.uk rebrand, Tomorrow’s Guides was introducing a new Review Toolkit designed to give care homes more ways to encourage customers and families to leave reviews.
The brief was to create 7,500 fully personalised packs containing everything each care home needed to introduce and display the new toolkit.
Each pack included:
- A booklet explaining the changes
- A flyer explaining the changes
- 50 personalised Review Cards featuring customer information, branding and a unique QR code
- A display stand for the Review Cards
- 150 personalised Business Card Review Cards featuring customer information, branding and a unique QR code
- A display stand for the Business Card Review Cards
- A bespoke personalised window sticker featuring a unique QR code
- A custom branded box, individually labelled and prepared for distribution
The new Business Card Review Cards were being introduced as part of the launch, giving care homes an additional format they could use to encourage customers to leave digital reviews.
Our Approach
With several printed elements, multiple levels of personalisation and 7,500 individual packs to manage, the project required close coordination across print production, data, packaging and fulfilment.
All printed elements and custom packaging, excluding the shipping label, were manufactured across the Paragon Print network in Peterborough, Nottingham and Southern Mail.
Southern Mail managed the data throughout the project, ensuring the personalised elements within each pack were produced using the correct customer information, branding and unique QR codes.
Once produced, the individual components were brought together and collated into custom branded boxes before being labelled and prepared for distribution to care homes across the UK.
By bringing together print, personalisation, bespoke packaging and fulfilment across the wider Paragon Print network, the team was able to manage each stage of the project within one coordinated process.
Challenges
One of the biggest challenges was the scale and number of individual elements involved. Every pack contained multiple printed and display materials, including personalised Review Cards, Business Card Review Cards and window stickers. These needed to correspond with the correct care home and unique QR code before being collated into the final branded pack.
Timings also needed to remain flexible throughout the six-week project. Different elements of the wider rebrand were being finalised at different stages, meaning the team had to respond quickly as requirements and deadlines evolved.
Southern Mail worked closely with Tomorrow’s Guides throughout, adapting production and fulfilment schedules where required while keeping the overall launch on track.
The Result
Within six weeks, 7,500 fully personalised Review Toolkit packs were successfully produced, packed and distributed to care homes across the UK.
The finished packs brought together custom branded packaging, personalised print and practical point-of-display materials in one consistent toolkit, helping Tomorrow’s Guides bring the new carehome.co.uk brand and review experience directly into care homes.
The client said:
“The quality of the finished packs was fantastic and it was brilliant to see our new brand brought to life and arriving with care homes across the country.”
They also highlighted the flexibility of the Southern Mail team throughout the project:
“Most importantly, they made what could have been a complicated and stressful project feel remarkably straightforward. We really enjoyed working with the team, couldn’t have been happier with the end result and wouldn’t hesitate to recommend them.”
Outcome
The project successfully brought together high-volume personalised print, custom packaging, data management and fulfilment to support a nationwide brand launch within a demanding six-week timeframe.
For Tomorrow’s Guides, it provided a practical way to introduce carehome.co.uk’s new Review Toolkit across thousands of care homes while ensuring each location received materials personalised specifically to them.
The project also forms part of an ongoing relationship between Tomorrow’s Guides and Southern Mail, with the teams continuing to work together across several other projects.
If you’re planning a product launch, rebrand or campaign that requires custom printed packaging, personalised print and fulfilment, Paragon Print can manage the process from production and personalisation through to packing and distribution. Get in touch today to discuss your next project.